What Is a Business Case?
A business case provides the justification for undertaking a project, program or investment. It makes the recommendation for the best course of action that will create business value. The business case process critically examines the opportunities, alternatives, project stages, the financial and strategic benefits and the financial investment.


What Is the Purpose of a Business Case?
The business case is a process to critically examine the opportunities, alternatives, project stages and financial investment to make a recommendation for the best course of action that will create business value.


What Are Business Case Templates?
Business case templates guide you through the process of producing the Business Case document. The templates detail the key information you will need in the business case document and provides valuable tips and insights.

You can explore our Templates here.


What Is the Cost Benefit Analysis?
The cost benefit analysis is the estimation and evaluation of net benefits of the recommended business case option. It is a critical section of the business case.

The benefits include:

• Financial benefits
• Strategic benefits
• Other organization and societal benefits

What Is The Business Case Structure?
The business case components include:   

• Executive summary
• Project definition
• Business requirements
• Evaluation of options
• Recommendation
• Strategic logic of project
• Benefits
• Risks
• Project stages & duration
• Financial analysis
• Estimate of project team resources
• Project authorization

Why Is a Business Case Important?
The process of developing a solid business case is critically important for securing the approval for projects and investments. A well-executed process enables you to increase the benefits and the value of the proposed investment, and it reduces risks. It will also lead to a much greater likelihood of securing support to proceed with the investment.


What Is The Difference Between A Business Case And A Business Plan?
The business case provides the justification for undertaking a project, program or investment.  It makes the recommendation for the best course of action that will create business value. The business case process critically examines the opportunities, alternatives, project stages, the financial and strategic benefits and the financial investment.

The business plan summarizes the strategic, operational and financial objectives of the organization and contains the detailed plans, actions, responsibilities, budgets and key performance indicators.

What Is The Business Case Masterclass?
We've developed a three workshop program for building your business case capabilities. We call it The Business Case Masterclass.

The first workshop is our Business Case Foundations to provide a solid foundation for developing business cases. The second workshop is Financial Analysis in Business Cases to build the capabilities for quantifying the ROI and financial value in business cases. Finally, the third workshop is on developing a robust and persuasive Business Case Document and Presentation.

You can explore our Business Case Masterclass here.

What Is A Business Case Checklist?
The business case checklist is a checklist of items required to construct and present a coherent business case to stakeholders. It is used to make sure that all parts of the business case are properly addressed and that no important information is overlooked.

The business case checklist helps you organize your thoughts first, so that you know exactly what you want in the final report. The business case checklist will include questions like,” What are the risks associated with this plan?” and,” What are the potential benefits?”


How Do You Write The Business Case Executive Summary?
The executive summary is the most important section in the business case document because it summarizes the entire business case. However, writing an executive summary can be challenging because it serves multiple functions and is read by various stakeholders.

There are a few different approaches to writing an effective executive summary. The approach for writing the executive summary for your organization's board of directors, senior staff members, or upper management (decision-makers) differs from that for external investors and stakeholders. However, they need to be convincing to grab their attention. Therefore, the executive summary must understand the needs of the decision-makers and laser-focus on them.

What Is the Business Case Microcredential?
The Business Case Microcredential is recognition of your professional development and business capabilities. It provides proof of achievement of your learning outcomes and demonstrates your competence in developing and writing business cases.  The Business Case Microcredential is your professional digital certificate of completion.

The Business Case Microcredential offers individuals, employees and teams the opportunity to develop and expand their professional toolkit. Earning your business case micro-credential means that you are proficient in creating business cases.

What Is My Business Case Hub®?
My Business Case Hub is a practical and easy-to-use online platform helping you to create and build robust and compelling business cases, and save you time, costs and resources.  In the My Business-Cases Hub, you will learn the skills and processes for creating investment-ready business cases, writing better business cases, maximizing the business value of your recommendations, and developing persuasive business case presentations.

My Business Case Hub® makes it easier for professionals to develop successful business cases.

How To Build A Business Case For A Project
The business case for a project is used to justify a course of action to a business’s management. It answers the question, “What are the benefits of going forward with this project?”

The business case explains why the proposed course of action is better than the other investment options. The business case shows the strategic, financial and societal returns in which the project investment would be profitable.

The business case helps the organization understand the project opportunity and justify the decision.  The business case provides decision-makers with the information needed to reach a decision.

The business case demonstrates to the sponsor, the board and management that the project is feasible and worth the investment.